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About Us Couture Bros. - 103 Years & 4 generations

A painting business began in 1910 by brothers Raoul and William Couture, located at 168 Avenue A Turners Falls. After servicing his country, brother Samuel H Couture (TFHS class of 1914) joined the firm. Raoul became ill and sold the company to Samuel and William in 1930 for the amount of $350.00. In 1933, Samuel bought out William but kept the name of Couture Bros. A new building was built at 187 Avenue A, Turners Falls by contractor George H. Reed & Co. in 1933, which is the present location. By 1941, Couture Bros reached a work force of 60 employees consisting of a retail paint and wallpaper store and painting contract business. The contracting business painted and wallpapered private homes, schools and factories.. Painting at gas stations and maintaining petroleum equipment for Esso (now Exxon), Gulf Oil, Shell Oil, Tidewater (Tydol), American Oil (Amoco), Texas (Texaco), and Standard Oil (Mobil) was also a part of the contracting business. Bottled Gas delivered to many homes (for cooking purposes) was another phase of the business.

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Second Generation, Samuel I. Couture (TFHS class of 1946) and son of Samuel H., joined the business in 1953 as the estimator for the contract division. In the 60’s, Couture Bros. turned their attention to public works projects (Turners Falls Dam & Northfield Mt.) UM projects, and water treatment plants.

Samuel I assumed responsibility in 1970 when his father became ill. Since then, the business has continued to serve the community. Painting contracting extended their attention to churches, factories, and schools (Eaglebrook School, Deerfield Academy). A Western Auto franchise became another part for several years. The retail store was updated to computer color matching while continuing with the window & screen repairs, artist supplies, and custom picture framing.

Third generation, Christian (TFHS class of 1976) and son of Samuel I, joined the company as a painter in 1973 and then estimated for the contracting division in 1982.

When Samuel retired in 1993, Chris took over the reins of the company. He extended the contracting business to hospitals (Franklin Medical, Cooley Dickinson) and medical offices. He stated, like his grandfather and father, he will continue to serve the needs of the community. In 2002, a new 7500 sq foot warehouse was built at 400 Avenue A.
Now the 4^th generation, Chris’s son, Corey, has joined the company to learn the business.